Food for The Brain! 100% All Natural!
|
Essentially speaking, Amino Acids are the Primary Building Blocks of biological existence. Learn why these powerful protein particles should be flying off your shelves. Amino Acids: Building Blocks For
Life Amino acids are dubbed the building blocks of life. But beyond this, how many consumers truly understand the Necessity of obtaining a matrix of amino acids on a daily basis in order to maintain a host of biological functions? In fact, how many health food store personnel understand the importance of amino's, protein, and how to sell these products? Granted, amino acids are rather dry in their appeal, compared to the exotic romanticism of herbs. However, their applications, and therefore, sales attraction, become exciting when it is realized how they provide vitality through various functions. With the reams of new customers streaming through the doors of health food stores for the first time because of glowing reports of ginkgo biloba, St. John's wort, and glucosamine sulfate, among others, retailers have grand opportunities to educate them on the roles of other important supplements such as amino acid and proteins. So, it becomes important to realize what they are, why they are necessary, and how protein intake plays a role in health maintenance.
Market Views The general awareness of the benefits of amino's appears to be rather dim. "I think maybe two percent of the population understands what amino acids are," said Dr. Gregory Young, Ph.D, founder, president and CEO of Vaxa International, San Diego, CA. "Even many physicians I speak with don't fully understand them." Amino Acids: Foundation of Life Basically, one cannot speak of proteins without tacitly introducing amino acids. According to Sahley in her book, Healing with Amino Acids, "All of the nearly 40,000 distinct proteins found in the human body are made from only 20 amino acids called the proteogenic amino acids." Dr. Robert C. Atkins writes, "Without different combinations of amino acids, hair would be indistinguishable from the heart, among other unseemly possibilities. Just as letters of the alphabet form every word in the dictionary, these chemicals congregate in an endless array of ways to form protein molecules that influence and define the body's every cell." Young pointed out that most life -- animal and plant -- is made from amino acids. "Amino acids are involved in such a wide variety of actions in the body; they are the basis of genetic material, they are effective in chelating minerals, they help remove excess ammonia from the kidneys, they help rid the body of heavy metals. In addition, there are four amino acids in the configuration of DNA; the combinations of those four comprise the genetic code and this code then becomes rearranged as RNA, which processes other proteins using other amino acids." he explained.
James F. Balch, M.D., and Phyllis A. Balch, C.N.C., note in their newest book, that there is a wide variety of proteins, each responsible for different functions; proteins are found in vital body fluids, tendons and ligaments, muscles, organs including the skin, hair and nails. In addition, certain proteins are responsible for bone growth and maintaining healthy internal pH. Some also are charged with regulating brain function, acting as neurotransmitters or their precursors. "Proteins are chains of amino acids linked together by what are called peptide bonds," they write. "Each individual type of proteins is composed of specific group of amino acids in a specific chemical arrangement. It is the particular amino acids present and the way in which they are linked together in sequence that gives the proteins that make up the various tissues their unique functions and characters. Each protein in the body is tailored for a specific need; proteins are not interchangeable." A discussion about amino acids would not be complete if the role of protein in the diet were not to be addressed. Dr. Atkins (whose famous diet is based on strict carbohydrate restriction) believes that much of people's obesity and weight problems stem from not enough protein intake and too much carbohydrates. This doesn't mean that someone who is healthy should shun all vegetables and eat a raw meat diet. Rather, like anything else, balance is key. Therefore, too, your vegetarian customers should ensure that their intakes of protein via supplementation or through soy foods and legumes are steady; it is widely and well known that chicken, eggs, fish and lean red meat are very high in protein content. Gaynor asserted that it would benefit retailers to promote amino acids, in particular, l-carnitine, to vegetarians because the body needs methionine and lysine to make l-carnitine. "Vegetarians are susceptible to carnitine deficits because they don't eat meat, which is the best source of l-carnitine," she said. It is important here to make a distinction about the relationship between protein ingestion and protein production in the body. Nick Rana, technical manager at Now Foods, Glendale Heights, IL, explained that when we ingest protein from any dietary source, we use our body's acid (upper GI) and alkali (lower GI) to cleave the proteins into smaller constituents, which are amino acids. The body uses these substances for a variety of functions. It becomes clear that amino acids are absolutely vital. Rana noted that certain amino deficiencies can cause cognitive impairment, among other biological imbalances and problems.
Checking Your Amino Stock Acording to Sahley, any customer who is undergoing a period of excessive stress is using up available amino acids -- particularly GABA, glutamine, taurine and tyrosine -- faster than the body can produce them from dietary intake. Pain and Stress Center combines these amino's, which create neurotransmitters, in one formula, Anxiety Control. "These amino's can become totally depleted in people suffering from depression, anxiety and grief," she said. "Customers who suffer form chronic fatigue, headaches and PMS can also benefit from GABA, taurine, glutamine and taurine," she said. Glutamine is an important amino, as demonstrated by a study done by Roger Williams, a researcher at the University of Texas, Austin, who showed that people who are glutamine deficient exhibit strong cravings for alcohol. When their diets were supplemented with between 3,000 and 4,000 mg. of glutamine, their cravings for alcohol were reduced by 85 percent, Sahley pointed out. Young described l-glutathione as "the most important and powerful antioxidant on the market. Two research scientists at the University of California, San Francisco, recently showed that l-glutathione can inhibit the HIV 1 virus." 
Harvey Turner, Contact Us
| Home | ADD/ADHD
| Depression
| Weight Loss
| Alcoholism
| Highlights
|
|